In order to run a successful website, you need to ensure that the website design really appeals to the customers and compels them to explore the site. At the same time, it is extremely important to ensure that the site works correctly and there are no glitches that might irritate the customers. A good web design structure not only attracts visitors to the site but also converts them into warm leads.
Many common design features that are available on some of the top-notch websites often sabotage the conversion rate due to the appearance. Hence, you need to perform regular site check to make sure that everything runs smoothly. In this article, we shall go through six web design mistakes that you need to stop doing to maximize the conversion rate.
Choosing a Confusing Layout
These days, it is not enough to offer a special product or service to ensure maximum sales. You need to enhance the user experience such that once the customer visits the site he or she can directly reach the intended landing page to make purchases. Hence, instead of implementing a confusing and complicated layout that may only look attractive, go for a simpler layout that is easier to navigate. The more simple and secure a visitor feels after visiting your site, the more likely he is to purchase your products or subscribe to your services.
Using Full Bleed, High Resolution and Mega-Sized Images
Although adding pictures enhances the look of the image, do not commit the mistake of uploading the original photo, thereby reducing the page load speed. Optimize the images in such a way that you can upload the compressed version of the original copy that looks as good as the original. After uploading the pictures on your website, check the page loading speed before making it live. Install some plugins to ensure high-speed loading and attract more customers by keeping a check on this on a regular basis.
Using Too Many Colors
It is extremely important to pick the right color scheme for your website. Choose a color scheme that resonates with your website idea. Consistency is the key in this case. Hence, no matter how much you are tempted to add more colors, stick to limited colors and apply similar colors throughout your blog posts and maintain a consistency in the colors of the headings, subheadings, highlighting, links and buttons accordingly. This technique may impact your eCommerce website design massively, so choose wisely.
Not Adding a Search Box
Often, the website visitors may want to search for some information that is available on the website. Hence, it is really important to add a search bar for their feasibility. They might not be comfortable using the navigation links that you might have provided for easy access. Hence, add a search box to help them navigate as per their needs. If you take a step forward and offer them advanced filter options, then it will be more convenient for them to hit the desired page in no time.
Unreadable Text and Unconvincing Copy
Nowadays, content marketing through videos and pictures plays an important role in convincing a customer to make the much-needed purchase. There are many people who wish to go through an article that is posted along with the video. Till date, content has a major role in attracting more customers to buy a product or service. Keeping that in mind, pay extra attention to crafting proper content that is convincing enough to help the users make the choices. Do not forget to maintain a consistency in the fonts that you might be using throughout the article.
As per a research conducted by a leading website designing company, it was found that poor navigation led to a loss in conversion. Hence, we can safely say that you ought to invest some time in designing the navigation of your website. From the customer’s point of view, a website is nothing but a maze. The more proper and apt it is, the more easily they can navigate. The more confused they feel, higher are the chances that they will exit from the page altogether and will never recommend your services.
Designing efficient websites needs a lot of time and work. If you do not know what you are up to, a few poor choices can result in committing a blunder that will cost you a lot. Hence, design your website with a clear goal in mind and keep the idea consistent throughout the implementation. After implementing the design ideas in your website, do a performance review and weed out all the mistakes immediately. This strategy of yours will help you build a huge database of customers. This will ultimately help in improving the conversion rate. Upgrade your website on a timely basis and remove all the outdated apps and features that shouldn’t be there on your site.