App development has its downs too. One of this is the issue of mobile app engagement. Ever figured out why certain mobile apps receive much response, while others disappear once launched? This happens and will continue to happen. App users will always stick to and use apps that provide enough engagement. They will always leave those with none. This is an issue of great concern for all Appreneurs. The first necessary thing to figure out before app launch is engagement. A recent report from Google suggests that 25% of all app users use them once before discarding. Another study from Mobile Customer Retention Report concludes that an average app loses 75% of its users after its first day. The truth is; poor rates of app engagement and retention are synonymous to failure. Whereas the increasing amount of active users, sessions and rate of retention are synonymous with success. The prediction that by the year 2017 Global Mobile App Revenue will increase to $76.52 billion is undoubtedly true. The question is; how many mobile Appreneurs take this serious? So developing an engaging app is much more than having an interesting idea. It requires backing interesting ideas with strategies. Developing apps and submitting same to an app store is not the end goal. The end goal is to develop apps, submit same, and inspire app users to continuous use of the app. On the long run, this increases monetization opportunities. It will also boost your app ranking on app charts. So the goal for Appreneurs is to maximize the rate of app retention. It is to convert most first-time users to loyal app users. Imagine launching an app today, it garners great hype with many downloads. But drops almost immediately with no download whatsoever. There are valid reasons for this downturn; one is the lack of app engagement. But there are well-structured strategies to aid in app engagement and retention.