“A great design is one that triggers psychological meanings and captures the unconscious mind of the viewer.”- Ashlee
Ever wonder why designers pay so much attention to utilizing the negative spaces. Or have you thought about the concept of hijacking a viewer's unconscious mind?
Well, graphic designing is so much bigger and deep than you can think of it. It can let you perceive different meanings out of a single picture. By adjusting fonts, angles and resizing a certain aspect, it can give a whole lot of different meaning and concept to your logo design.
The designers spend time analyzing how the viewer react and respond to a certain shape, color, size and pattern. They have to think about the extent of intellect that a viewer can endure once laying his or her eyes on your designs. This concept revolves around the principle of Gestalt Theory. Learn more about it below:
What is Gestalt?
Gestalt is a German name and it stands for figure, font, and pattern. The great Gestalt theory of psychology hit the fame back in the 1920s. It highlighted how to add more sense to the custom logo design UAE and to make it rich with meanings and messages. It’s not about the patterns that capture the attention instantly but the science of hijacking a viewer's mind and molding his beliefs gradually convening him or her to rely on your services and to consider your brands as the most trustworthy one.
Making a logo using the Gestalt theory can let you create whichever shape you want. It actually tells about the techniques that can be turned and utilized in making different icons logos or pictorial logos while infusing the depth of a meaning in them.
Gestalt Is Related To Visual Perception
After the introduction of Gestalt theory and the fame it captures in its recent years, it was applied to different visual perception fields. The theory of Wolfgang Kohler, Kurt Koffka and Max Wertheimer adopted it. The core purpose was to highlight the fact that when you take a look around the world, many elements and objects are there that throws different signals on you and it’s on you how you perceive them.
You have to organize loads of various signals and channel them into visually persuading artwork. You have to choose which signal can play a beneficial role according to the purpose you want to achieve. You need to handpick the objects having positive influences and how the two different influences can get along into a single frame.
The Gestalt Principles in Logo Design
Gestalt theory offers some deeply meaningful and conceptualizing techniques of creating a custom logo design UAE. It helps designers to experiment in different frames and ideas. Learn about some of the most important ones below:
You can follow the minimalist approach of creating a logo while following the Gestalt theory. Look at the logo below. It is made of individual components, which do not hold any important separately but when gathered together to form a design holds immense significance. You can spell out the word logo clearly. You can expertly master the art of showcasing your design while sticking to a minimalist approach. The Gestalt theory can infuse an impactful impact in your creation while helping you sketch an engaging logo.
The second technique is to apply the figure-ground. You have to understand two of the most important concepts when working on it. The area: it says that an average mind often notes the smallest figure or object and a larger as the ground. Similarly, the second concept is about convexity. It says that in a logo design the elements are not associated with concave as often as being associated with figures.
According to proximity, you can play around with the different meanings a logo is ought to deliver along with focusing on the prime technique that can capture the attention of viewers. Ponder on the loo of Unilever it has many small objects all gather to make the “U”. In this way, they created an identity that clearly shows the many messages the brand withhold.