The brands have started rejecting the various traditional marketing methods and they have shifted to marketing their business with the help of social media. It is true that all the other crazes of marketing came and went but marketing through social media platforms is something that is going to stay for a really long time. Currently, Instagram is ruling the social media, and it has gained more users as well as popularity in comparison to Facebook, Twitter, LinkedIn, Pinterest, Flickr, etc. More and more brands prefer marketing through Instagram and there are more than just a single interesting reason.
Given below is a list of the reasons as to why Instagram is considered to be the king of all social media platforms currently.
Instagram has many users
Instagram has almost 1 billion users who are active and you can expect almost 1.6 billion eyeballs to view your post and engage with it. The growth of Instagram is staggering and you can be assured that it is not going to slow down very soon. Instagram took only four months and had six to seven hundred million users. 4 months is a really short time and this growth is going to continue, making Instagram the king of the social media platforms.
Instagram helps in displaying the content effectively
The interface of Instagram is not only streamlined but it is also simple in comparison to various other platforms. Instagram has provided the freedom to the brands to display the brand message as well as the tone with the help of the photos that they post and the caption that accompanies the photo. Yes, it is true that you can do this on Facebook as well, but in case of Instagram, there are no sidebars or links to distract your audience from the post that you want your audience to see. Instagram basically helps in reflecting the personality of a brand.
The users of Instagram are active
Studies have revealed that the posts on Instagram are more likely to be viewed and can gain more likes or comments in comparison to Twitter or Facebook. As soon as you upload a particular picture, you can be assured that your content is being viewed by a number of people. In order to get more likes on your Instagram posts, you can visit the reputed website of stormlikes.com.
Users are spending a huge amount of time on Instagram
It has been revealed that people tend to spend more time on Instagram in comparison to the other social media platforms. This gives a brand confidence that whenever they are going to post; their customers are definitely going to view it. Features like Instagram Stories have also allowed the brands to engage easily with their customers.
It is real and spectacular
You can be assured that there are no bots and fake accounts to ruin your Instagram experience. Instagram also ensures that a particular brand or a person does not misrepresent themselves in any manner.
It does not matter if you are already a part of social media marketing or you have just started, you should definitely consider Instagram in order to build your brand in an effective manner.
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.