Businesses in order to boost promotion and profits need to strategize their online marketing campaigns with the goal to access to the maximum number of target customers. Thanks to Google Shopping Ads that make it easy for companies to advertise their products, generate more traffic to their websites and increase the profits, thereby enabling them to gain maximum returns from their ad expenses.
Unlike a text ad that consists of a headline, a display URL and a short product description, a shopping ad consists of a product image, title, price, store name and other descriptions. Earlier known as product listings ads, the shopping ads provide a more captivating and powerful way to promote your stock than the text ads, thereby driving sales and profits.
Hiring a renowned and experienced Google shopping management agency will help you optimize your shopping ads campaigns thereby facilitating you make the most from your digital marketing campaign. If you run Google Shopping ads campaign the right way then you can gain a host of benefits from the same.
Here is a checklist of some important factors to consider that will enable you to optimize your shopping ad campaign:-
- Include negative keywords to reduce ad expenses
Shopping ads do not provide you the opportunity to target keywords. The searches and conversions are made according to the information you provide in the data feed. Adding negative keywords will help you keep away less serious prospects and block irrelevant queries, thereby decreasing your cost-per-click and increasing ROI.
- Set priorities for multiple shopping campaigns and ads based on brands
When you separate products into various specific categories and set priorities in case you are running multiple shopping campaigns with the same products or products with different bands then you are likely to get the maximum benefits from the shopping ads.
This will allow you to decide as which shopping ads campaigns you want to highlight to your target customers first when you are running multiple shopping campaigns for a specific kind of products. Likewise setting priorities— High, Medium, Low for different brand terms will drive more traffic and sales.
- Update your well-maintained product feed
Professionals engaged in google shopping ad management suggest making unique titles and descriptions and ensure that the product feed is constantly updated, which attracts maximum search queries and enhances online page ranking. You can use specific keywords in your product titles and descriptions and use high-quality product images along with the accurate prices to make the most of your shopping ads campaigns.
- Make your product title accurate and descriptive
The main goal of a google shopping management agency is to maximise the sales of and promotion of products. Shopping ad campaigns are designed in such a way as to display the product in such a way to convince prospects about the utility of the products, reasonability of price and the fact that purchasing the products from that supplier is a right choice. Hence, you should make the product title and descriptions accurate, precise and descriptive that provides the desired information to your target customers at the first glimpse.
- Use a meticulous bidding strategy in your shopping ad campaign
Smart bidding strategy will help you reduce your ad expenses, boost profits and help you to get ahead of your competitors. Considering the importance and demand of your products, Google shopping ad management professionals will divide your products into different brand groups and bid higher or lower based on the brands. Besides brands, you can also bid on the products based on stock keeping units.
- Make your website and shopping ads more mobile friendly
With the increasing online shopping through mobiles or smart phones, it makes a great sense to make your website and Shopping Ads mobile friendly. This will facilitate you expand your clients’ base and make more sales to realize your sales and promotion targets.