Instagram has gained a lot of popularity and it is a social platform that the businesses are using for all the marketing strategies. You cannot deny the fact that social media is responsible for boosting the efforts of Search Engine Optimization. According to www.brandwatch.com, 90% of the Instagrammers are below 30 years of age. A number of occasions are on its way and before Christmas or the New Year; brands are interested in gaining a particular rank in the search engines. If you do not know how you can use Instagram for Search Engine Optimization, you can follow the tips that are mentioned below.
Changing your URL
Instagram is not known to provide the freedom of putting links in almost all the posts. You can only include a single link in the profile. This obviously means that a brand will change it often in accordance to the campaigns that they are running or in order to bring traffic to the business website. It is your duty to use this page to your advantage and send your people to various product pages or landing pages. You can even promote articles. Ensure that you are treating the link as a CTA or something that is going to provide you ROI. This is why it is crucial that you change the link on a regular basis.
Making use of your location as CTA
When you are publishing any video or image on your Instagram profile, you have the option of customizing the location. As soon as the content has been published, the location is shown below the username and above your content. A number of businesses are known to benefit from this. This space can be also used as the call to action. Instead of automatically allowing Instagram to detect your location, you can manually type it. It is simple because Instagram will never verify if your location exists. You can get real Instagram followers if you make your profile look more credible.
Helps to improve the domain authority
Since brand awareness is something all the businesses are looking for, it is important that you work on it as well. When people know that your brand exists and for a good reason, they will start discussing you both online as well as offline. You will see that the search volumes start increasing automatically and when that happens, you will start gaining more traffic on your business website. This also helps in improving the domain authority. As soon as the domain authority improves, the ranking also stars improving, which is going to prove extremely beneficial for your brand.
Researching and using hashtags
You should spend a certain amount of time researching the hashtags that are trending in the market. Using irrelevant hashtags is not going to boost engagement on your Instagram profile. Ensure that the hashtags that you use are relevant to the keywords and to your business. Hashtags will help your content to get exposure and when a person is looking for a particular something, they may end up finding you when they use a hashtag.
It is not easy to gain organic optimization without being aware of the tips that are mentioned above. Follow all the tips and you will definitely get success in Search Engine Optimization.