Whenever it comes to writing a guide on Search Engine Optimization, I use words carefully. Because many times readers take it in the wrong context and use white hat SEO techniques to a degree, then Black Hat starts doing SEO. As color suggests, Black tells something wrong here, White tells fair and right way.
If you have a bit of experience running a website or blog, then you probably know the meaning of White Hat and Black Hat SEO. But many newbies do not know the difference between these two methods of SEO. Specifically, when they read something like "Your website's ranking will improve from backlinks." And when they see that Fiverr or Black Hat sees "thousands of link in less than $ 10" on websites like the SEO forum So they immediately buy such offers and feel like they have won a prize. Then it turns out that such links come from spam or automated websites that do worse than doing good.
Google even penalizes them, but I do not consider it completely their fault because they were misinformed. If you are one of those same bloggers, then always remember that there is no shortcut to be rich. Similarly, there is no shortcut to get a good ranking. Increasing the ranking of the website is a slow process and it has to work on a lot of things. We will talk about various ranking factors any other day. Now we will talk about black hat SEO It will not only save you from making mistakes like other new bloggers, but you will also know what is the best SEO practices that you should follow for your blog.
Black hat SEO techniques are those who are not preferred or are not favorable and are considered to be wrong. Also, SEO implementation is also considered to be incorrect. While the White hat SEO techniques black hat is totally opposite to SEO and is always used in the SEO world.
What is the basic difference between White Hat SEO Vs Black Hat SEO?
There is always a good and a wrong way to do any work. Here also applies to SEO Techniques. SEO professionals internationally follow certain criteria, parameters and recommended trends. Those who have been adopted on behalf of all major search engines and the techniques given in these guidelines of search engines are called white hat SEO.
But the problem begins when people start using White Hat SEO in such a way that it spreads like spam and soon after that it becomes a Black Hat SEO or that the search engines do not accept. Similarly, an example of incorrect use of white hat SEO is back link building. The guest posting and Article Directory submission, which used to be a kind of blogging, were closed due to back link building.
In a way, Black Hat SEO is always used to rank anyone above the SEO people in the short term and the biggest disadvantage of Black Hat SEO techniques is that they do not last much longer. The website that uses Black Hat SEO is blacklisted by large search engines. Now there are some common Black Hat SEO methods that are used today.
Black Hat SEO Techniques
There are a number of techniques called Black Hat SEO Techniques that are not supported or accepted on behalf of trusted SEO professionals. I am listing some of the shortcuts or faulty measures that are incorrectly applied to SEO.
Some people make two versions of the same page for search engines and visitors. When search engine spider or boat crawls from these pages, it becomes satisfy with the process of making the page, but visitors have to display something else. This is called process cloaking.
Meta Tag Stuffing
When writing any SEO process in a meta tag keyword, it should be noted that the content in which the content is given is to represent it only. Any use of any keyword in the meta tag greater than usual is always considered like meta tag stuffing.
There is always confusion in the debates done on this that how much percentages will remain good for keyword SEO techniques. There is no fix parameter to confirm it. But most SEO professionals prefer 2-3% keyword density only. For using search engine boats, it is also a wrong technique to use more keywords to create illusions and is generally called Keyword Stuffing.
Doorway or Gateway Pages
These are low quality web pages that do not have enough content, but these keywords are stuffed with stuffing. The process of creating these poor quality pages is called Doorway or Gateway pages.
In this process, a person creates many websites, but all of them have the same kind of content.
Page Hijacking is a technique in which someone creates a dummy and bogus content that is served in front of the crawler like the original content. But it sends the user to a nasty or fraud website.
This is some of the less popular techniques that we should avoid from SEO aspects of any website.
White Hat SEO Techniques
In the same way, some techniques are required to be avoided, in order to make website search engine friendly, there are some methods which are highly recommended to follow. These techniques are called white hat SEO techniques. It helps SEO professionals use the wrong methods.
The first and last aspect of White Hat SEO techniques is to avoid deception as much as possible. You must provide both original copies of your website to bots / crawlers and visitors.
Follow Search Engine Guidelines
SEO techniques are used only to improve website's search engine performance. Which also ensures that the website can achieve its purpose. But obtaining these objectives without the guidelines of search engines is not only a violation of them, but at times it becomes too heavy. You can find Google Webmaster Guidelines here.
The White Hat SEO technique clearly states that the images and content given in the website are made for visitors and it can not be manipulated in any way according to the search engine or results. You should follow this simple or golden rule to be a positive side.
Good quality content
Content is the main aspect in SEO techniques, it does not leave at all for less quality content. Any SEO professional should use good quality content for his search engine and visitors who are both informative and helpful. Check out attributes of high quality content
Good quality web pages
Always use good quality web pages. Having some good quality web pages ensures that despite the small changes in the algorithm of search engine processes, the website's performance will remain in good condition.
Following all these simple White Hat SEO techniques and avoiding all Black Hat SEO techniques will keep your website healthy in this fast changing world. Also, when you hire any SEO company or SEO freelancer to optimize your website, then you should definitely ask for something like this-
If you have any questions about White Hat SEO then ask me by typing in comments. If you find this article informative then share it with #SEO on Google plus and Facebook.